CV

Professional Experience

Experienced Creative Director and Graphic Designer with a strong background in branding, social media advertising, email marketing, and online marketing. I have a proven track record of leading successful creative teams and delivering impactful marketing campaigns. Throughout my career, I have demonstrated a keen eye for design, a deep understanding of branding principles, and the ability to effectively utilize social media and email marketing strategies to drive business growth.

I am passionate about leveraging my expertise in design and marketing to help organizations achieve their marketing objectives and create compelling visual experiences that resonate with target audiences. Let's connect and explore how we can collaborate to make a significant impact in the creative field.

CV: CV

EVENTS & MARKETING MANAGER

Buttonwood Park Zoological Society | May 2022 - Present

Successfully managed end-to-end event planning and execution, combining expertise in event management, graphic design, and social media management.
Created visually impactful marketing materials, including brochures, presentations, digital ads, event materials, logos, signage, promotional collateral, and social media graphics.
Developed and maintained brand guidelines to ensure consistency across all marketing channels.
Collaborated with cross-functional teams to define campaign goals, target audiences, and messaging.
Managed social media platforms, including content creation, scheduling, monitoring, and responding to inquiries.
Leveraged analytics tools to track and optimize campaign performance, resulting in increased online reach, follower growth, and attendee engagement.
Conducted post-event analysis, assessed social media metrics, and generated comprehensive reports to evaluate campaign effectiveness. Identified areas of improvement, implemented data-driven optimizations and made informed decisions to enhance future event and marketing strategies.

CREATIVE DIRECTOR

YMCA Southcoast | July 2021 - June 2022

Led a team of creative employees, providing coaching and support to overcome obstacles in 6 YMCA branches.
Managed short and long-term project scopes, including timelines, deliverables, budget management, artistry, messaging, and content.
Headed brand campaigns, submitted project ideas, and oversaw the development of all creative content.

GRAPHIC DESIGNER

YMCA Southcoast | December 2019 - July 2021

Designed, updated, and produced all in-house marketing materials, including program guides, member newsletters, annual and capital campaign materials, print ads, and direct mail.
Contributed to marketing strategy to ensure a consistent message across the association.
Maintained and executed interactive communication through social media channels, monitoring and responding to assure positive impressions of the association.

GRAPHIC DESIGNER

Nye Lubricants | July 2018 - August 2019

Developed and maintained print/web collateral and graphical standards, overseeing a complete rebranding effort.
Created a comprehensive company style guide and UI toolkits.
Collaborated closely with management to ensure designs met the company's needs.
Produced reusable design templates, saving significant time on a weekly basis.

GRAPHIC DESIGNER

Sign Design, Inc. | March 2015 - June 2018

Designed vinyl layouts for signs and vehicles, working closely with customers to choose design, layout, and materials.
Provided compelling presentations utilizing graphic design standards for advertisements, trade show banners, and interior/exterior pieces.
Generated detailed specifications for final designs.

PRODUCTION ARTIST

Ahead Headwear, LLC | February 2014 - November 2014

Prepared customer-supplied electronic art, correcting files to meet specifications for printing.
Developed artwork to meet machine finishing requirements.
Maintained Macintosh computers and resolved hardware and software issues.

GRAPHIC DESIGNER / PHOTOGRAPHER

Troy Industries | February 2011 - April 2013

Worked to establish a cohesive brand that aligned with the company's mission.
Assisted in online product management, including gathering assets and product setup.
Ensured compliance with government regulations for online and print media.
Created marketing materials, including newsletters, trade show banners, web graphics, and apparel concepts.